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Design thinking for visual communication
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ISBN/ISSN：9781472572714 (paperback) :
责任者：Ambrose, Gavin,
题名：Design thinking for visual communication / Gavin Ambrose, Paul Harris.
版本：Second edition.
出版项：London ; New York : Fairchild Books 2015
载体形态：192 pages : illustrations, maps ; 23 cm.
丛编：Basics design
附注：Includes index.
内容附注：Introduction -- Chapter one: Stages of Thinking; Stage one -- Define; Stage two -- Research; Stage three -- Ideate; Stage four -- Prototype; Stage five -- Select; Stage six -- Implement; Stage seven -- Learn; Industry view: NB Studio. Chapter two: Research; Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen. Chapter three: Idea Generation; Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit. Chapter four: Refinement; Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos. Chapter five: Prototyping; Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story. Chapter six: Implementation; Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play. Exercises; Glossary; Index
附加责任者：Harris, Paul, 1971-
- Graphic arts.Graphic design (Typography)Communication in design.Design
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